At Tarbiya Institute, we are committed to educating, training and empowering generations of American Muslims through the lens of authentic Islamic knowledge, to address new and modern challenges, thereby fostering an American Muslim identity. To this end, Tarbiya provides religious and social services to the family, neighborhood, and community to unite people and provide them with leadership and clear direction to lead a godly life.
We are currently seeking a passionate Marketing Specialist to join our dynamic team, offering an ideal opportunity for individuals enthusiastic about utilizing their marketing skills to promote meaningful events and programs. In this pivotal role, you will serve as the creative force behind our digital presence, ensuring our message resonates with our diverse audience. The Marketing Specialist at Tarbiya Institute is instrumental in supporting the organization's marketing initiatives, playing a key role in promoting events, programs, and initiatives that align with our mission and values.
If you're excited about making a difference and contributing to the growth of Tarbiya Institute, we'd love to hear from you. Please submit your resume to [email protected].
Key Responsibilities
Marketing Plans
Develop comprehensive and organized marketing plans for events, programs, fundraising campaigns, Tarbiya Groups, and other initiatives tailored to each program, to effectively reach and engage target audiences.
Strategize and implement marketing strategies specifically tailored to promote events, programs, and initiatives in alignment with Tarbiya Institute's mission and values.
Social Media Management
Craft and schedule compelling content for our Facebook, Instagram and YouTube platforms
Implement cutting-edge strategies to engage and grow our online community
Collaborate with the Chief Communications Officer to maintain a consistent and impactful social media presence
Graphic Design
Design all graphics required for marketing upcoming events and programs including Marketing videos and static graphics.
Ensure all design work adheres to established design guidelines and is approved by the Chief Communications Officer or the head of the department
Website Management:
Regularly update the Tarbiya Institute website with information on upcoming events, Jumaa articles, registrations, and other relevant pages
Ensure the website content is accurate, timely, and aligns with organizational goals
Media
Update podcast platforms with new episodes. Monitor podcast performance metrics, respond to audience feedback, and implement strategies to grow listenership.
Additional Responsibilities:
Perform other duties as required by the department occasionally, contributing to the overall success of the marketing and communication efforts.
Qualifications
Previous experience in marketing, social media management, and graphic design is preferred.
Familiarity with Islamic institutions and understanding the community's values and sensitivities is an advantage.
Excellent organizational and time-management skills.
Proficiency in graphic design tools and social media platforms.
Collaborate with other Tarbiya entities and departments to ensure consistent support for each group's Marketing initiatives
Be ready to jump in and assist with any additional duties that contribute to the success of our marketing initiatives